Showing posts with label Effective advertising.. Show all posts
Showing posts with label Effective advertising.. Show all posts

Thursday, 25 September 2014

Working on a crazy idea right now!

Long ago, before the dawn of technology people didn't need cellphones or land lines to call people every 5 minutes to say that they are 5 minutes away from their supposed destination.

Internet has opened up the world and i am lucky to be a part of this age.
I read somewhere about how people like Rockefeller, Carnegie, Bill gates, Steve jobs.
They worked at the right time at the right place.
For eg: Rockefeller found out oil wells and around the same time Ford invented cars.
              For Carnegie, It was the dawn of America's infrastructure and his railroad and steel company became on of the best suppliers outrunning every competitor or acquiring them.
            Bill Gates and Steve Jobs were at the dawn of the age of information  technology and they worked hard not to earn but to showcase their work.

My country, India is at the brink of such a period in history
Indian internet users are the third largest in the world and is there is still a lot of scope to reach people with the advent of ever cheaper and better smartphones.
Indian internet startups have blossomed out of the blue and more with potential ideas in the pipeline.
To have a look at Indian startups:
Indian Startups, Entrepreneurs, Founders, Stories, News, Resources, Research, Business Ideas, Product and App Reviews, Small Business


Personal will to change the world with a little determination works out every time.

Yes, I believe in my idea. 
Qr codes. Quick response 2D codes. Though most of bloggers state that QR's are dead, I would not accept. Because out there is huge potential to tap via QR codes.

Working on a crazy idea with QR.
It's turns out interesting every day.
Pedal Messengers Digital Advertising

Tuesday, 27 May 2014

The birth of an Advertising company!





OMR Pedal Messengers one hour pickup and delivery service has evolved. Quora has helped me with the transition. Thank youQuora.
As a one hour pickup and delivery service company, The idea itself was unique and the service was supposed to cater to IT companies and offices all across Chennai, Tamil Nadu, India. But i could not make it sound useful to people largely owing to the limited budget and working staff. I tried to promote the team with the help of pamphlets,Facebook,Twitter and Blogger (product) but it didn't help much as people are more physically active and they have learnt a lot to avoid Digital Advertising or turn a blind eye to all forms Internet stuff. And so the thought process went into promoting OMR Pedal Messengers into the physical environment which gave birth to an idea.
The birth of an Advertising company!
The pamphlet distribution made people notice but we couldn't continue the same as time was a big hurdle.
The next idea was to use my cycle to advertise the company to people. After a lot of Instructables research and YouTube tutorials we finalized upon an idea. Which is!

A mobile billboard attached to my cycle which  in turn fitted to a cubical box illuminated by LED's (options to attach 3 billboards at a time) which travels 2000 kms a month across Chennai.
The model includes Integrated social media management acrossFacebook,Twitter and Instagram for free.
And QR Code management.

Work began at a passive pace and got active once the metal angles were prepared and the aluminium box was attached to the same.
Which looks like this!
The first advertising was supposed to be done for @American Fried Chicken restaurant @Karpakkam, OMR, Chennai but things got  turn around and hence an advertising agency was born.
OMR Pedal Messengers
 http://kamalhaz.wix.com/pedalmes...
An unique mobile billboard advertising company