Tuesday, 27 May 2014

The birth of an Advertising company!





OMR Pedal Messengers one hour pickup and delivery service has evolved. Quora has helped me with the transition. Thank youQuora.
As a one hour pickup and delivery service company, The idea itself was unique and the service was supposed to cater to IT companies and offices all across Chennai, Tamil Nadu, India. But i could not make it sound useful to people largely owing to the limited budget and working staff. I tried to promote the team with the help of pamphlets,Facebook,Twitter and Blogger (product) but it didn't help much as people are more physically active and they have learnt a lot to avoid Digital Advertising or turn a blind eye to all forms Internet stuff. And so the thought process went into promoting OMR Pedal Messengers into the physical environment which gave birth to an idea.
The birth of an Advertising company!
The pamphlet distribution made people notice but we couldn't continue the same as time was a big hurdle.
The next idea was to use my cycle to advertise the company to people. After a lot of Instructables research and YouTube tutorials we finalized upon an idea. Which is!

A mobile billboard attached to my cycle which  in turn fitted to a cubical box illuminated by LED's (options to attach 3 billboards at a time) which travels 2000 kms a month across Chennai.
The model includes Integrated social media management acrossFacebook,Twitter and Instagram for free.
And QR Code management.

Work began at a passive pace and got active once the metal angles were prepared and the aluminium box was attached to the same.
Which looks like this!
The first advertising was supposed to be done for @American Fried Chicken restaurant @Karpakkam, OMR, Chennai but things got  turn around and hence an advertising agency was born.
OMR Pedal Messengers
 http://kamalhaz.wix.com/pedalmes...
An unique mobile billboard advertising company

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